As visual creatures, we humans are always looking for a sign. An attractive, professional, and informative sign makes all the difference in drawing attention to your brand and letting potential customers know exactly what your business is made of. Signs help you to highlight important features of your brand, like a stellar sales team or a jaw-dropping offer you know customers won’t want to miss out on.
Benefits of Great Signage
Using signs can be extremely rewarding for businesses. In this post, we’ll address 3 major benefits of using them, along with examples to show you how an effective sign can greatly increase foot traffic within your business.
Cost-Effective
We know billboards work. They have the enviable ability to capture the attention of a wide group of people. Think of signs as a billboard’s budget-friendly little brother. Signs can be printed on a wide variety of materials–the options truly are endless. With those options comes price variation as well. You’ll be able to choose a material that best suits your business and the location of where your sign will be posted. Unlike billboards and TV commercials that can cost tens of thousands of dollars each year, signs cost just a fraction of that price.
Brings Awareness to What You Have to Offer
This can be done with indoor and outdoor signage. Signs give businesses the chance to express who they are to new and existing customers. Picture this: You own a Health Food store called ‘Re:Vitalize’. By your logo, customers can tell that you sell natural products, but they don’t know you have an extremely friendly staff, nor do they know your staff members are nutritionists, and that you offer one-on-one consultations and diet plans. Now, this is a lofty idea for sure, but we hope you see where we’re going with this. A large sign posted on the outside (or inside facing out) of your window brings attention to a service that most (if not all) customers would never infer from your logo. As for smaller-scale indoor possibilities, indoor signs bring awareness to promotions, special events, and new products that your business offers. Putting up an informative sign at the checkout counter letting customers know that this Friday is your ‘Big Blowout Sale’ increases the likelihood of you attracting more customers– and thus probably making more money.
Brand Recognition
In a world of competitors, recognition is key. Standing out amongst similar businesses gives you an edge. So, what is it that’s going to make your business more successful than others? Public recognition. Your brand could be known as “the brand”, instead of “a brand.” Let’s check out an example.Say you fix watches. You’re a small business and you work from a small office at the back of an old building. You’re expertly trained, hard-working, and meet all of your deadlines. But no one knows who you are. A radio ad could do the trick, but it’s not worth the money.You decide to create a poster— and just your luck — a convenience store agrees to put it in their window. They know you, you’re a decent guy. You design a clever and professional-looking poster that reflects your values. You put an approachable photo of yourself and all of the information customers need to contact you. Et, voila! Your business begins to grow.Customers can’t reach you if they don’t know about your business. Signs are an affordable, effective way to let the world know who you are and what you do.Now that you know a few ways that signs can help you to grow your business, we’ll fill you in on some of the many formats they come in.
Different Types of Signs
Not just any sign is the right choice for your business, nor is it right for every occasion. The size, material, and location your sign is in, all play a part in successfully marketing your business or promotion to new and existing customers.
When choosing your sign’s format, size, and material, consider where it’s going. Think about who will see it. Will it be a road-visible sign that drivers will need to glance at quickly and get all the information they need from it? Or will it be a flyer that will either get tossed quickly or clipped up on someone’s fridge?
Below, you’ll find a list of some of the most popular types of signs to help you get a better idea of what’s possible for your business.
- Wall Sign – These can be hung inside or outside of your business, somewhere new and existing will walk by frequently. These allow you to advertise a certain product your business sells and give you the chance to let people know the kinds of products or services your brand offers
- Sidewalk Sign – with a boutique-like feel, these types of signs allow brands to highlight key information about their businesses. For example, a coffee shop that also sells flowers could use a folding sidewalk sign that reads, “Coffee + Flowers = a match made in heaven.” People will discern that the coffee shop is more than just a run-of-the-mill java house and that they have a light and happy vibe.
- Banners – these signs are usually very durable and are printed on heavy material that can stand up to inclement weather, lasting years when properly stored. Banners are a great choice for companies that want to advertise events or big sales. They needn’t contain a ton of information—just the basics, so that people that pass by them know where to go, when the event is, and what it’s all about.
- Vehicle Wraps – though technically a marketing category of its own, vehicle wraps are fantastic signs that easily attract attention from a wide group of people. They give potential customers the gist about your business, what you do, and what your values are—if designed properly. If you’d like to read more about the many benefits of vehicle wraps, check out this post.
We hope that you enjoyed this post and feel motivated to create dynamic, purposeful signs that will elevate your business, attract customers, and increase sales. Contact us Today!
