About half of Google searches are now local, so even when people conduct everyday searches, Google often displays nearby businesses. Since 2017, Google has emphasized geographically-relevant search results, taking into account proximity, relevance, and prominence.
If your business is close to where someone is searching, provides relevant products or services, and has optimized local business listings, it’s more likely to be found by potential customers online.
The first step in the SEO process is to identify the keywords and phrases that your target audience is using to search for your products or services. Keyword research helps you to understand what your potential customers are looking for and what terms to target in your SEO strategy.
On-page optimization involves optimizing your website’s content and HTML code to make it more relevant and user-friendly for both search engines and users. This includes optimizing titles, headings, meta descriptions, images, and internal linking.
Off-page optimization involves building high-quality backlinks from other websites to your site. Backlinks from authoritative websites can boost your site’s credibility and help to improve its search engine ranking.
Technical SEO refers to optimizing your website’s technical elements, such as site speed, mobile responsiveness, and URL structure. Technical SEO ensures that your website is crawlable and indexable by search engines and that it provides a positive user experience.
The final step in the SEO process is to monitor your website’s performance using web analytics tools. Analytics helps you to track your website’s traffic, user behaviour, and conversion rates and provides insights into how your SEO efforts are impacting your business. Based on these insights, you can adjust your SEO strategy and improve your website’s performance over time.
To succeed in your local market, it’s crucial to understand your competition. By analyzing the key ranking factors of your top 10 competitors, we can identify effective strategies for outranking them. This includes optimizing your website and Google Business Profile for relevant keywords, which improves your search engine rankings and attracts more potential customers.
We use a range of techniques, such as on-page optimization, off-page optimization, technical SEO, and local SEO, to develop a customized strategy for your business. By combining the latest tools and techniques, we can drive traffic and conversions to your website, regardless of your business’s size.
Our goal is to help you achieve long-term success by focusing on your unique needs and goals. With our help, you can stay ahead of the competition and attract more customers to your business.