Privacy Policy

Addictive Design (“we,” “our,” or “us”) operates https://addictivedesign.ca (the “Website”). We are committed to protecting your privacy and handling personal information responsibly, transparently, and securely in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, interact with our advertising (including Meta platforms such as Facebook and Instagram), or engage with our services.

1. Information We Collect

a) Personal Information You Provide

We may collect personal information that you voluntarily provide through forms, email, or other communication channels, including:

• Name
• Email address
• Phone number
• Company name
• Project details or inquiry information
• Billing details (if applicable)

b) Automatically Collected Information

When you visit our Website, we may automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type
• Pages viewed
• Time spent on pages
• Referral source
• Cookies and similar tracking technologies

c) Advertising & Analytics Data

We use third-party tools including:

– Meta Pixel (Facebook Pixel)
– Google Analytics
– Microsoft Clarity
– Other remarketing and advertising platforms

These tools may collect:

• Website interaction data
• Conversion events
• Device identifiers
• Advertising identifiers
• Hashed contact information (if provided for audience matching, where applicable)

Mouse movements, clicks, scrolling, and page interactions
Session recordings and heatmaps of how you use the Website

2. How We Use Your Information

We use collected information to:

• Respond to inquiries and provide services
• Improve our Website performance and user experience
• Measure and optimize advertising campaigns
• Deliver relevant advertising on platforms such as Facebook and Instagram
• Create remarketing, custom, and lookalike audiences
• Maintain Website security
• Comply with legal obligations

3. Consent

By using our Website and submitting information through our forms, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

We use cookies and tracking technologies to support analytics and advertising. You may withdraw consent at any time by:

• Adjusting your browser settings to disable cookies
• Using available ad preference tools provided by advertising platforms
• Contacting us directly

Please note that disabling certain cookies may impact Website functionality.

4. Meta Ads & Behavioural Advertising

We use Meta Pixel and related technologies to:

• Track visitor behaviour
• Measure advertising performance
• Deliver targeted ads
• Build remarketing audiences

Meta may collect or receive information from our Website and use it in accordance with its own Data Policy.

Learn more:
https://www.facebook.com/privacy/policy/

Manage ad preferences:
https://www.facebook.com/adpreferences/

We do not sell personal information.

5. How We Share Information

We may share information with trusted third-party service providers, including:

• Website hosting providers
• Analytics providers
• Advertising platforms (including Meta)
• Payment processors (where applicable)
• Legal authorities if required by law

All service providers are required to maintain appropriate security and confidentiality standards.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, or as required by law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission or electronic storage method is completely secure.

8. Data Breach Notification

In the event of a breach of security safeguards involving personal information that poses a real risk of significant harm, we will comply with our legal obligations under applicable privacy laws, including notification requirements.

9. International Data Transfers

Some service providers may store or process data outside of Canada. When this occurs, personal information may be subject to the laws of those jurisdictions.

10. Children’s Privacy

Our Website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.

11. Your Rights Under Canadian Privacy Law

You have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Withdraw consent (subject to legal or contractual limitations)

To exercise these rights, contact our Privacy Officer.

12. Privacy Officer & Contact Information

Addictive Design
Privacy Officer: Michael Gutta
Email: info@addictivedesign.ca
Phone: 905 551 2559
Address: 56 Barrie St, Bradford, ON L3Z 0J1
Website: https://addictivedesign.ca

13. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.