Client Case Study
Good Boy Vodka
Premium Vodka From a Premium Brand
Good Boy Vodka is a North American premium vodka brand. Prominent within the boating community, their vodka is the perfect companion for those whose lives are made complete with their dog by their side.
Founded in the Lake of the Ozarks in the summer of 2020, Good Boy Vodka was born out of an appreciation for the best that life can offer. Days enjoyed under cloudless skies, speeding along crystal water, followed by energetic nights out on the town with their favourite people, are the spirit that embodies their brand.
A Flourishing Partnering
We had the opportunity to work with Good Boy Vodka which was struggling to stand out in an oversaturated market. The challenges were clear: the brand was relatively unknown, lacked a strong digital presence, and had limited marketing resources.
To address these challenges, we developed a three-pronged marketing strategy. First, we focused on increasing brand awareness through targeted social media campaigns, a new business website and a content marketing strategy that included vodka recipes. Second, we produced corporate apparel, branded merchandise and a wide variety of vehicle wraps including a speedboat, Lamborghini and helicopter. We leveraged data and analytics to optimize our marketing efforts and improve ROI.
Overall, our marketing strategy helped this vodka brand establish a strong digital presence, increase brand awareness, and drive measurable business results. We are proud to have been a part of their success and look forward to a continued partnership in the future.
Building a Brand From The Ground up
Being hands-on in day-to-day operations means that we are actively involved in decision-making, problem-solving, and execution of tasks within the business. This level of involvement allows us to have a deep understanding of the business and the ability to make quick decisions that helps the brand move forward.
One benefit of this involvement is a faster turnaround time. When we encounter issues or need to make decisions, we are able to quickly assess the situation, evaluate our options, and take action. This allows us to move forward at a much quicker pace than if we had to wait for outside parties to provide feedback.
Finally, with the guidance of ownership, we can all work together to ensure that our message stays on track. By having a shared understanding of the brand message and goals, we can all work towards the same objectives and ensure that our message is consistent across all channels.
Below is a list of assets we designed and produced to support Good Boy Vodka’s marketing efforts.
“The Addictive Design team has been more than just a contracted marketing agency for us. They have been a part of our team since the very beginning. They have a true passion for helping our brand grow and succeed. Addictive Design thinks outside of the box when it comes to their creativity and ideas. Their pricing is very competitive in this market and they take the stress out of having to use multiple suppliers for various projects. They are a wealth of knowledge in the branding and marketing industry and are able to carry forward projects in all formats and media types. It’s been such a relief to know we can share our marketing and branding needs with them, and they will see it through to the end.”
CEO, Good Boy Vodka
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